Professional services firms are navigating a period of unprecedented change.
Artificial intelligence, changing client expectations, evolving talent dynamics, alternative ownership models and increasing competition are challenging long-held assumptions about how professional services firms are structured, governed and grown.
Yet amidst the headlines, hype and speculation, an important question remains:
How much is really changing, and what should firm leaders actually be doing now?
At a time when many leaders are grappling with the pace and scale of change affecting their organisations, this webinar is an opportunity to take stock of the developments reshaping professional services and what they mean for firms in practice. By putting these trends into context and separating lasting change from short-term noise, our aim is to help leaders identify where they should focus their attention and the decisions that will shape their firms’ future direction.
Join us for a thought-provoking discussion exploring whether professional services are undergoing fundamental disruption or simply the next stage in their evolution.
Together, our panel will examine the practical implications of AI, private capital, changing workforce expectations, evolving client demands and new competitive threats, while sharing insights on how firms can adapt, innovate and thrive.
Topics will include:
- Is the partnership model under threat, or experiencing a new lease of life?
- What role will private capital and alternative ownership structures play?
- How is AI changing client expectations, pricing and the delivery of professional advice?
- Can firms capture and institutionalise knowledge before it leaves with key professionals?
- Will AI and technology reshape traditional talent and leverage models?
- Who are the real future competitors for professional services firms?
- What practical steps should leaders take over the next 3-12 months?
Date: Wednesday 16 September 2026
Time: 9.00am-10.00am BST
Webinar Chair:
Zulon Begum, Partner, CM Murray LLP – Partnership and LLP Law Specialist
Guest Speaker:
Rutvik Rau, Co-Founder and CEO, August – Legal AI and Law Firm Transformation Specialist
PPA Speakers:
Corinne Staves, Partner, CM Murray LLP – Partnership and LLP Law Specialist
David Shufflebotham, Founder, PepUp Consulting – Partner Remuneration and Performance Evaluation Specialist
Rob Millard PhD, Director, Cambridge Strategy Group – Law Firm Strategy Advisor
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The Professional Practices Alliance is a multi-disciplinary collaboration between leading UK independent legal, accounting and law firm management specialist advisers, CM Murray LLP, Pep Up Consulting and Cambridge Strategy Group.
